Because health/fitness fads and cults both have extremely loyal followings, why not combine them together and create a fitness cult? Plus, if you're gonna be a sleazy cult leader who seduces all of his followers (like they tend to do), this is a great theme for the cult, because your followers would be fit and wouldn't be sexually repressed religious zealots
Originally from Creativity Wasted episode 63
Jason Alt (Twitter: @JasonEAlt)
Nick Earl (Twitter: @fakenickearl)
Tom Walma (Twitter: @thomaswalma)
Recorded at Podcast Detroit